California boast housing the top tier designers in the industry with the competitive edge offered from the hundreds of Silicon technology firms in the area. Small business still the heart and sole of areas in the Valley have been pushing their way above the larger tech companies press and authority.
If one looks at the Valley’s continuing rise of unicorns, one may assume that the requirement of design has become a standard. “Make it look good and functional”, is the moto of past. Today, when one starts diving deep inside a particular design entrepreneur’s success story they can see a different creative attitude within product development, and filling a need that demands creativity, demands attention to detail and most importantly demands human approaches to design. It seems that some of the crop creepers are looking for something unique in brand and product simulation. “Design is not only important for defining your business but it can insanely assist in growing your product or service, making you seem larger.” – Bussolini.
In the depths of the Bay Area, the rising talent of Bradley Bussolini is another disruptor in his digital design profession. A proxy of diversity in style and a master of serving small businesses giving them a face lift they would kill for, Bradley creates digital pieces that are transcendent from his design style to offer easy to use solutions complemented by beautiful interface, animations and screen transitions that set the tone of many other independent creatives. When speaking to him he is conservative in his language, and optimistic in both the area he lives and the industry he continues to uplift.
What does it mean to be a creative leader? BB: “To embody the person you want to be. It means empowering yourself and using that as a magnate to inspire. It means being fearless in how you approach your work and constantly learning”. And Bradley is fearless. As one gazes through his portfolio, one can see the vast amount of work he outputs and through different mediums of screen sizes. From dashboards to landing pages to mobile interfaces, Bussolini takes on the approach for a stylized utility category, paying attention to the lines, shadows and spacing in his graphs. This methodology creates “tightness” to his work, a total sense of completion, where each piece offers a greater story, and not afraid of color to complement it.
He started his early days by providing needed design requests from small businesses requiring brochures and business cards. In his early college days in South Lake Tahoe, Bussolini took on a role in a print and press shop, which at the time needed ongoing design support. “My First couple clients were the small business type – the psychologist, an owner of a trailer company. I continue to stick these types to this day.”
“In an ideal process the concept is validated and there is real market value. From there doing research into the specific areas is insightful, I find comparative and competitive research highly valuable. I usually have the client send me examples of what they are looking for, or in the cases where that is not easily available I begin with ideation work. I sketch less and less these days, but do find great value in using that as a foundation. I try to ideate in my mind prior to getting in front of the computer so the process flows a little easier. Once I have a direction it is pretty easy to build out the initial aspects, and I usually have a round of feedback for the work. I start in lower fidelity for the initial stage and depending on how complex the design is I may go right into high fidelity. Once the client approves I make sure the file is organized for final delivery, and depending on the scope may provide specifications or production assets.”
Starting Bussolini Designs
He started his agency Bussolini Designs in the same way providing small businesses with design deliverables. This includes both design and development for websites and mobile applications ensuring that his clients gain the professional details they need to drive home their larger than life messages through to end uses. “I am making more mobile applications these days, and with that comes a particular professional layer needed on both the frontend design and the backend development”, Bradley continues in saying that finding a talent developer, Anton allows the product to not only advance his own design agenda but also his clients. It seems that designing for Bradley means that development is transparent throughout every stage, and its fluid not only within wireframe, but thought out in every element. “I design for development and for client objectives. It’s a mix of both”. Using Invison and other prototyping software’s, the team of the two can intertwine the look and feel of their concept through every animation, transition and screen. This process seems to be Bradley’s special sauce that his small business clients great prosper from and want more of.
It is in this technique that makes Bussolini Design an agency that continues to operates through referral, and is seen to be a backbone to many small business in the Valley area. To him he acknowledges this exciting time in Silicon Valley and he expresses the responsibility he has to continue to uplift the main foundation of this ecosystem. Small businesses, to him today resemble the ongoing advancements of technology at its truest and most exciting form, and working together with the right people can only create a situation of success. “Be comfortable with your path in design and life. Wake up every day and have something that drives you to succeed. Understand that the barriers that might come up will only hinder you and keep a focus on your practice and developing your skills. At the end of the day the real value I see with design is how you approach and share your work with the world. Ask questions and never loose curiosity. Have fun, be kind to yourself and others, and do amazing work” – Bradley.